WaterAid
Established the first reactive video strategy, working with the digital team and field staff to shoot and produce original, social video with a focus on TikTok.
Reactive Content
Content in response to news events related to the topics of water, sanitation and hygiene.
Record number of organic views
My coverage of Taiwan’s drought in 2021 went viral on TikTok, with one video gaining more than 55,000 views and breaking WaterAid’s record for the highest number of organic views